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Welcome to two-zero-four

A one and a two and a-chicka booma chick!

Two Week Project.
Restaurant or Takeaway only.
Local Place?
Welcome to China.

So here's the draft so far, need to screw around with the fonts and tables and stuff. Even on my DasKeyboard typing out an entire Chinese Takeaway menu certainly was interesting.


Random side note: I still need to upload a bunch of stuff soon as I stop assisting organisation for a funeral and a house move.

Oh would this be that? Okay.

For future reference: 'stealing' information from Facebook is quite difficult, accordions hate you - period, there's always a neater method to redo everything for the thousandth time and you'll probably get yelled at for not making a contact form later.

Obligatory Voyage post instead of doing Voyage work.

Home - PSD First Draft

Social Media + Footer added, Icons will hover colour

The Brief is simply 'Voyage' which means it's easily the least specific project I've ever been given, after much careful prodding it seems like my idea to follow a band around and chronical their musical journey like some kind of deranged squire actually works quite nicely. My idea is sort of a Life+Times meets From the basement with the mandatory inclusion of a legitimate band site for them to use in the long run.

Marketing isn't everyone's cup of cold disgusting tea.

[15:02] Dan: Just got a brochure here for Volkswagen (client) It's SUCH shit. Someone actually got paid a shit ton to make this, which annoys me. "The Sky's the limit in the new Golf Cabriolet" (sky with a capital s). "What greater source of Inspiration than the colour of the Sky?" (wrong capitals again)
[15:04] Sam: Hmm
[15:04] Dan: "Add Atmosphere to the Dramatic Sky with your favourite Music"
[15:04] Sam: I can understand capitalisation for the 'Inspirtation' and 'Atmosphere'; to subtly emphasise it, but the caps for Sky is lost on me.
[15:04] Dan: what the actual fuck are they on about?
[15:04] Jon: It's designer stuff Dan, it's important. They're Special
[15:05] Sam: I kinda wrote a post about what that's about a while ago though
[15:05] Dan: I thought maybe it was part of an acronym and they'd capitalised for emphasis, but apparently not
[15:07] Sam: Basically even though it seems like a harmless leaflet somebody has advised somebody else that subconsciously your mind will begin to associate the words they've capitalised with the thing it's promoting.
[15:08] Dan: ...the sky
[15:08] Dan: They're trying to sell a car by saying it's as cool as the sky
[15:08] Sam: Well, like I said, that one's a little lost on me. But the fact you're here telling me about it means it's achieved something at least
[15:08] Dan: The whole brochure is sky themed. Sorry "Sky" themed.
[15:08] Sam: :D
[15:09] Dan: well, I'm only talking about it cos I hated it. Fact is: it's actually a decent car, they don't need that emotive shit.
[15:09] Jon: No Dan, you "Hated" it
[15:09] Dan: oh sorry, my Bad
[15:10] Sam: Yeh I'm not saying I disagree or anything, but it's stuff the powers that be gave me lectures on last year. Same reason this website uses a fixed width and such, it's not really showing any more information that way or anything, but your brain is supposed to like it.
[15:10] Dan: true, there's a difference between good design and dodgy wording though...
[15:11] Sam: True, but next time you look up at the "Sky", try not to think about it. Because if you do the "They" have already "Won", no? *puts on a tinfoil hat*
[15:11] Dan: I just looked out the window- it's grey, miserable as sin and drizzly, I don't want that car!
[15:11] Sam: HAHAHA
[15:12] Dan: This campaign might have worked in California, but not in England :D

The key point to this whole thing is 'Not in England' - It goes back to the points about target audience, it's not about what works for you but what works for them and why.

Network Diagram

Gonna start throwing some essay work up as I'm happy with it, here's my network diagram hopefully giving me a better mindset about where I am in the industry right now and giving me areas to improve on. (More successful contacts please!)

Now to follow up all those emails nobody wants to reply to asking research questions...

I broke your logo today, sorry.

Yeh um, sorry about that...

Bit more of the colour theory stuff this time asking if logos would still work if we messed about with them. Funnily enough it seems certain logos like the Volcom one work in pretty much any colour (They produce shirts with it in yellow and purple if I remember correctly) and other logos just transcend the importance of colour entirely by being so memorable (Facebook you handsome devil you.)