Homepage:
I thought it would be interesting to go with a timeline/tree style for this either making it vertical or horizontal. This would allow future project goals to be 'penciled in' when the ARG expects to finish them which could be beneficial for both the ARG and it's followers. A Timeline is a form of Chronology meaning it helps users understand facts by placing them in the order they occured in. It also "translates information into more significant facts" this is why it is commonly used to present historical facts allowing for future projections. In this case it is a useful method to display the information published by the ARG past/present/future in an understandable and appreciable method without having simple pages of text to look at. Each entry could then lead to another page and expand upon the brief but unless the user wants to look at it they can skip past areas easily to search through what they are looking for.Past Uses:
NASA 50th AnniversaryNew York Times Turmoil and Financial Crisis Timeline
Blog:
Despite them keeping a facebook page I believe it would be helpful for them to have some kind of blog on the website as well. This could be just a feed from facebook or it could allow them to discuss certain things much more in depth and take a more formal written approach to elaborating on current events. It could also be used as a marketting aid showing the ARG's opinions on issues and showcasing their passion about deliverable solutions. Despite taking time to write posts some bloggers cite their blog as a time-saver reducing the need to repeat certain facts and also allowing them to look back at past information and ideas that they might of lost otherwise. More Information: 50 reasons to keep bloggingTeam Page:
Instead of just displaying a name it seemed more interesting to include a mugshot, their name and job title and a quote from either them or somebody they find inspiring upon clicking a person's name or picture it would then link to a full bio and any personal information they would like posted. Showing employee's faces encourages people to emotionally invest in a relationship with the business, in this case allowing potential partners and customers to see that the ARG is a team of people and allowing them to feel more comfortable with any business ventures."It amazes me that more organizations don’t show pictures of their team/staff/employees on their website. In a world where we’ve come to loath giant, faceless corporations, proving that there are living, breathing, caring, people behind your organization would be a good thing. A great thing." - (Source)